shouldn't cost a lot of money
to learn how to save money!)
people flock to Jill Cataldo's Super-Couponing Workshop
in Charleston, South Carolina... the largest coupon
event ever held in the United States!
column, "Super-Couponing Tips," is read
by over 20 million people each week, appearing in
newspapers around the country. Charleston's oldest
newspaper, The Post And Courier, approached Jill about
hosting a large, live Super-Couponing event for its
readers, thousands of whom enjoy her column each week
on Wednesdays in the paper.
to host "the largest Coupon Extravaganza in the
country," The Post and Courier teamed up with
Piggly Wiggly Supermarkets to sponsor the workshop,
which was held at the North Charleston Performing
Arts Center. Jill worked both with the Post and Courier
and with Piggly Wiggly to customize her presentation
to feature information about the newspaper, as well
as the supermarket chain.
months prior to the class, Jill traveled to South
Carolina and spent a few days shopping at Piggly Wiggly
and becoming familiar with the chain's policies and
promotions. In preparation for the Charleston Super-Couponing
workshop, Jill then worked directly with Piggly Wiggly
to incorporate information about the store's loyalty
program, sales and coupon policies into her presentation.
Post and Courier and Piggly Wiggly did an incredible
job of promoting the event, with co-branded promotion
in newspaper print ads, advertisements in Piggly Wiggly's
weekly grocery circulars, and television commercials.
to the workshop were free. To receive a pair
of tickets to the event, readers of The Post and Courier
had to take one of the newspaper's print advertisements
for the workshop to any local Piggly Wiggly supermarket.
When the cashier scanned the barcode in the ad, the
workshop tickets printed directly from the Catalina
coupon printer at the register.
heavy promotion running for the event, the 2500-seat
auditorium sold out within nine days. All 2500 tickets
were distributed at Piggly Wiggly supermarkets far
sooner than anticipated --which posed an interesting
problem... the television commercial for the event
had to be pulled off the air! The commercial was scheduled
to run for an additional two weeks, but all of the
tickets were distributed so quickly that there was
no need to continue telling shoppers to obtain free
tickets at Piggly Wiggly stores.
day of the event, the Post And Courier ran a sticky-note
ad campaign on the front of the newspaper reminding
readers to attend and thanking them for the response
to the event. The Post and Courier and Piggly Wiggly
were offering free coupon wallets to the first 500
people in the door. While Jill's Super-Couponing workshop
was not scheduled to begin until 11:00am, attendees
began lining up prior to 8:00am!
the hours before the event, The Post and Courier and
Piggly Wiggly hosted an expo in the outer area of
the Performing Arts Center, with booths offering on-the-spot
newspaper subscription signups and Piggly Wiggly loyalty
card registrations. Food manufacturers, including
Smucker's and Snyder of Hanover, were on hand offering
free product samples and coupons to a very savings-enthusiastic
audience. Local business, department stores and vendors
sponsored giveaways and prize packages as well.
12th, 2011 at 11:00am, Jill took the stage to an enormous
crowd and presented her Super-Couponing workshop,
customized for the Charleston audience. While her
standard workshop features sale examples from retailers
around the country, for this workshop, Jill added
numerous slides, sales, and examples featuring Piggly
Wiggly's loyalty rewards promotion, "Greenbax,"
which function like cash for shoppers' future trips
to the store. She also taught specific coupon usage
strategies in compliance with Piggly Wiggly's coupon
policy. Everyone in the audience went home with a
copy of The Post and Courier's "My Charleston"
magazine, which contained a coupon worth 5 Greenbax
at Piggly Wiggly. The attendees were thrilled, not
only that the entire event was free but that, via
the Greenbax, they also "made" $5 to attend.
The event exceeded all expectations!
a news video report below:
her weekly audiences number in the 300-400 attendee
range, Jill also enjoys holding large-scale Super-Couponing
workshops like this one. Two weeks after this event,
a pair of Super-Couponing workshops co-sponsored by
Indiana's The Times newspaper and the Northern Indiana
Home and Garden Show drew over 2,000 people each day.
But the Charleston Super-Couponing "Extravaganza"
currently holds the record both for the largest Super-Couponing
workshop attendance and the largest coupon-related
event in the country!
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